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Resources

Datasheets (alpha order)


Datasheets (alpha order)


Learn about how you can gain insight into the tenth largest grocery retailer in the U.S.
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SymphonyIRI Price & Trade Advantage™ allows you to improve pricing and promotion strategies by providing predictive results through a series of web-based dashboards, reports, and simulated plans.
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Download this datasheet to get information about this retailer-focused solution that encompasses all aspects of price and promotion.
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Price and Promotion Manager is the only integrated (yet modular) software platform that enables the key retailer processes of Advertising, Pricing / Promotions (optimization, planning & management), forecasting and post event evaluation.
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Read about this solution that helps you develop profitable pricing by understanding the trade-offs across various pricing strategies for individual brands or brand portfolios.
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Product & Training Demos (alpha order)


Product & Training Demos (alpha order)


You'll examine four measure families (distribution, volumetric, pricing and merchandising) and discover how each category provides insight on product performance.
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This course introduces PlusSuite application tools, functions and features to new users. Topics covered include launching PlusSuite applications, accessing data sources, using application tools to select data for queries and build reports, and using application features to format and work with existing PlusSuite reports.
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What is panel data? How does panel data differ from point of sale data? What questions do panel data answer? These questions and more are answered in this course that explores IRI's Consumer Network and the insight panel data provides for product performance.
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Using the IRI sales equation, you'll discover how to create a top-line analysis for product performance.
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You will learn how XLeratePlus users can leverage existing expertise and benefit from the familiar Microsoft Excel environment.
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Webinar Archives (alpha order)


Webinar Archives (alpha order)


Based on SymphonyIRI Group’s latest Times & Trends report, this webinar explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ diverse and rapidly changing definition of value.
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Based on SymphonyIRI Group’s annual assessment of top-selling CPG launches of the year and newly released Times & Trends report, this webinar explores these CPG pioneers.
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Based on the latest Times & Trends report, this webinar will explore current and emerging pricing and merchandising trends that successful CPG marketers are using to serve and satisfy consumers in a recessionary market. The need to develop and execute effective marketing strategies is high. Despite slowly brightening economic conditions, consumers are accustomed to recession-driven behaviors. Learn how you can deliver effective price and promotional strategies that deliver against today’s critical consumer needs to build and solidify relationships that will remain long after the recession has ended.
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Based on the latest Times & Trends report, this webinar provides insights into current and emerging CPG marketing trends being employed by an industry seeking to adapt to a new world of CPG shopping. Find out how you should re-evaluate pricing, promotional, and merchandising strategies in light of changing consumer shopping rituals. This year will be an exciting one for CPG marketers and this webinar will help manufacturers and retailers maximize opportunity within the new, emerging retail environment.
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Based on SymphonyIRI Group’s latest Times & Trends report, this webinar explores current and emerging trends around private label, as well as national brand efforts to protect and grow their position in the CPG marketplace. Much opportunity remains for private label marketers and national brand marketers alike. But, success will be achieved by those who are thinking outside the box.
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White Papers & Case Studies


White Papers & Case Studies


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