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Sustainability has established a firm and growing presence in the world of consumer packaged goods. The evidence of this abounds. CPG companies are working to construct more energy-efficient and “green” manufacturing and retail facilities, leverage environmentally friendly manufacturing processes, and upgrade transportation fleets using low-emitting and fuel efficient vehicles. From concentrated cleaners, to natural health and beauty products to organic food and beverages, the CPG universe is becoming increasingly green.
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Based on the latest Times & Trends report, this webinar will show
you how to optimally leverage a full complement of analytical resources
to develop next generation strategy and execution that will align
decisions around shopper needs, increase share of spend, and build
incremental lifetime profitability. Key to this process is
collaboration among manufacturers and retailers, as coordinated touch
points throughout the purchase process can accelerate the shoppers’
purchase decision, contributing to building of brand and retailer
loyalty. Savvy CPG and retail innovators have put the recession behind
them. Learn how you can move past it too by seeking out new
opportunities to satisfy shopper needs and build loyalty.
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Based on SymphonyIRI Group’s special Times & Trends report, this webinar dissects rising gas prices’ ripple effect on consumers struggling to afford groceries, as well as manufacturers’ and retailers’ battle against shrinking margins.
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Based on the latest Times & Trends report, this webinar explores Walmart’s role in helping consumers navigate through difficult financial times and what this means for manufacturers and competing retailers. Learn how Walmart is driving its own growth during the recession, how manufacturers can capitalize on opportunities within Walmart, and how other retailers can position themselves against this formidable competitor.
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