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Resources

Datasheets (alpha order)


Datasheets (alpha order)


Read about this solution that uses advanced techniques to quantify promotion response and facilitate strategic decision making. Learn the true impact of your promotional efforts and focus on real sales drivers.
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Read about the web-based reporting tool that empowers retailers and manufacturers to better leverage the pharmacy to drive incremental shopping occasions, market basket share, and loyalty among current and potential consumers. Assess the competition, develop untapped and growing customer segments, and enhance your marketing execution.
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SymphonyIRI Group Sales Advantage™ delivers a full landscape view of your competition at the total store, department, aisle, or custom defined occasion level to compliment your existing category expertise.
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In partnership with TNS, the SymphonyIRI Group Shades of Green Segmentation is a service  which helps you monitor category and  brand purchasing dynamics across a  wide spectrum of green attitudinal  consumer segments.
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Learn more about how you can get a comprehensive view of in-store shelving conditions.
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Product & Training Demos (alpha order)


Product & Training Demos (alpha order)


You'll examine four measure families (distribution, volumetric, pricing and merchandising) and discover how each category provides insight on product performance.
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This course introduces PlusSuite application tools, functions and features to new users. Topics covered include launching PlusSuite applications, accessing data sources, using application tools to select data for queries and build reports, and using application features to format and work with existing PlusSuite reports.
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What is panel data? How does panel data differ from point of sale data? What questions do panel data answer? These questions and more are answered in this course that explores IRI's Consumer Network and the insight panel data provides for product performance.
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Using the IRI sales equation, you'll discover how to create a top-line analysis for product performance.
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You will learn how XLeratePlus users can leverage existing expertise and benefit from the familiar Microsoft Excel environment.
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Webinar Archives (alpha order)


Webinar Archives (alpha order)


Based on the latest Times & Trends report, this webinar provides insight into the mind of the new CPG consumer within the roles of shopper, buyer and end-user.  Consumer decision making is indeed complex, and this session will dissect the process from the recognition of a need all the way through post-purchase evaluation.  No doubt, consumer packaged goods is a whole new ballgame today, centered on the consumer.  CPG marketers with an intimate understanding of how the consumer is wired and a deft ability to market to the new consumer will win the game in the long run.
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Shoppers are increasingly trading down by buying less expensive national brands and private store brands as a saving strategy to survive this recessionary economy.  Yet, the premium end of the product spectrum has also demonstrated hearty growth.  Many shoppers are splurging on premium and gourmet products on a regular basis as a way to treat themselves to affordable indulgences.
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Experts from IRI and IMS will share insights for accurately answering the critical questions associated with your DTC spending.   You will receive valuable information about the impact of advertising on prescriptions and become familiar with BehaviorScan Rx, the gold standard method for testing TV advertising, and how it is now being used specifically for pharmaceutical products.

Speakers:;

Jim Findley (IRI)
Christine Lydzinski (IMS)

Length:

60 minutes

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IRI experts will discuss how Wal-Mart’s strategic initiatives are delivering new growth potential across specific categories, consumer segments and international markets and new risks for competing retailers.  This webinar will reveal critical insights that can be leveraged by CPG manufacturers and retailers to form the foundation of breakthrough strategies that will protect and grow share as Wal-Mart’s transformation unfolds.

Speakers:

Sheila McCusker, IRI
Greg Herbold, IRI

Length:

60 minutes

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White Papers & Case Studies


White Papers & Case Studies


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