Datasheets (alpha order)
Datasheets (alpha order)
 |
|
 |
|
|
Read about this solution that integrates data from both internal and external sources and empowers you to compare potential assortments side-by-side and gain collaboration between users and vendors, re-planning assortments for multiple store clusters throughout the year without additional time or resources.
Read More
|
|
Read about this Integrated Insights™ service that empowers marketers to conduct attitudinal surveys among the IRI Consumer Network™ panel. Discover new opportunities to grow your business through new and improved products, new consumer targets, and new marketing messages.
Read More
|
|
Download this datasheet and read more about the report that uncovers emerging and future trends across 25 food, beverage, non-food, and prescription drug categories from seven major retail food channels.
Read More
|
|
Find out more about the industry recognized, patented in-market testing service.
Read More
|
|
Read more about the industry-recognized gold standard testing service that delivers different TV advertisements in the same market, and has the ability to link TV viewing to consumer and doctor prescription drug activity.
Read More
|
|
|
|
|
 |
|
 |
Product & Training Demos (alpha order)
Product & Training Demos (alpha order)
|
|
|
|
|
You'll examine four measure families (distribution, volumetric, pricing and merchandising) and discover how each category provides insight on product performance.
Read More
|
|
This course introduces PlusSuite application tools, functions and features to new users. Topics covered include launching PlusSuite applications, accessing data sources, using application tools to select data for queries and build reports, and using application features to format and work with existing PlusSuite reports.
Read More
|
|
What is panel data? How does panel data differ from point of sale data? What questions do panel data answer? These questions and more are answered in this course that explores IRI's Consumer Network and the insight panel data provides for product performance.
Read More
|
|
Using the IRI sales equation, you'll discover how to create a top-line analysis for product performance.
Read More
|
|
You will learn how XLeratePlus users can leverage existing expertise and benefit from the familiar Microsoft Excel environment.
Read More
|
|
|
|
|
|
|
|
Webinar Archives (alpha order)
Webinar Archives (alpha order)
|
|
|
|
|
|
|
At approximately 78 million people, American baby boomers represent one of the largest demographics in the United States. Understanding current and future spending shifts of the different boomer segments across categories and channels is critical for retailers.
Learn about the IRI Baby Boomers Report, which will give retail and manufacturing executives the insight to understand, benchmark and predict baby boomer shopping trends.
Length: 60 minutes
Read More
|
|
Beverage Industry’s New Product Development Webinar draws on some of the industry’s most well-versed experts in new beverage development to uncover fresh, current and insightful information on launching a new beverage. This session features SymphonyIRI’s Larry Levin, Executive Vice President/General Manager of Consumer Insights.
 View Webinar Replay
Read More
|
|
According to FMI's 2006 Food Retailing Industry Speaks report, retailers are putting an emphasis on perishables and leveraging this area to build the most successful differentiation strategy today. This strategy in action allows retailers to build a distinctive brand that drives customer loyalty and growth.
In this retailer-focused webinar, IRI and The FreshLook Marketing Group will assess the current perishables environment, share major trends like the impact of the recent spinach recall from the E. coli outbreak, review strategic implications, and talk about the IRI Perishables Service for Retailers.
Length:
60 minutes
Read More
|
|
After a decade of sizable consumer spending shifts from the grocery channel to supercenters and other CPG channels, channel migration is slowing. As supercenter markets become increasingly saturated, and grocery retailers’ transformation plans gain traction, grocers are successfully maintaining both share of spending and trips. CPG manufacturers will need to reassess distribution and merchandising strategies, while retailers will be required to evaluate competitive strategies to drive growth as the new “industry order” evolves.
This session highlights emerging channel migration trends across departments, categories and consumer segments and identifies opportunities for CPG manufacturers and retailers to protect and grow their business as consumer shopping patterns shift in a new direction.
Length: 60 minutes
Read More
|
|
|
|
|
|
|
|
White Papers & Case Studies
White Papers & Case Studies
|
|
|
|
|
A leading food manufacturer that manages multiple national brands was becoming increasingly concerned about the inroads private label brands were making into the market share of several products.
Read More
|
|
Challenges, Opportunities and Case Studies
From Category Management to Shopper Marketing: Using Segmentation to Make it Happen (July 14, 2:25 pm) presented by Valerie Walker, Vice President of IRI Shopper Insights - See how shopper segmentations can be leveraged to drive brand, category, department, and total store sales.
|
|
Mars enhances the preparedness of sales teams and uncovers new opportunities on the fly
Shopper Insights enables Mars executives to make better decisions faster, collaborate with retailers more effectively, and uncover new market opportunities more quickly than competitors.
Read More
|
|
Brand Leader Leverages Deeper Insights to Better Serve Retailers and Shoppers
Read More
|
|
McNeil Receives Total Retail View of Marketplace with IRI Solution
With the insights from IRI, McNeil is able to quickly and effectively analyze data and make decisions at the enterprise level, in such areas as brand management, trade promotion management and sales and operations planning, to improve business performance.
Read More
|
|
|
|
|
|
|
|
|
 |
|
|
|