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Datasheets (alpha order)


Datasheets (alpha order)


IRI Brand Advantage™ is a practical, easy-to-use online brand planning and management tool.

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Read about this integrated tool that supplies you with insights into consumer behavior by integrating panel, store, and demographic data. Better understand the market environment, discover category opportunities, and link your brand to those opportunities.
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Read about the solution that brings together all the data sources you need to help your team perform a full assessment of the category. Become more consumer-centric; integrate and monitor actual performance, compare the results against your plans, and learn when actual performance is not tracking to hit your target goals – giving you time to re-adjust your tactics and still outperform your competition.
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IRI’s Times & Trends Special Report, Competing in a Transforming Economy, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.
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IRI’s Times & Trends Special Report, Competing in a Transforming Economy, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.
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Product & Training Demos (alpha order)


Product & Training Demos (alpha order)


You'll examine four measure families (distribution, volumetric, pricing and merchandising) and discover how each category provides insight on product performance.
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This course introduces PlusSuite application tools, functions and features to new users. Topics covered include launching PlusSuite applications, accessing data sources, using application tools to select data for queries and build reports, and using application features to format and work with existing PlusSuite reports.
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What is panel data? How does panel data differ from point of sale data? What questions do panel data answer? These questions and more are answered in this course that explores IRI's Consumer Network and the insight panel data provides for product performance.
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Using the IRI sales equation, you'll discover how to create a top-line analysis for product performance.
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You will learn how XLeratePlus users can leverage existing expertise and benefit from the familiar Microsoft Excel environment.
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Webinar Archives (alpha order)


Webinar Archives (alpha order)


This mini-webinar will focus on the state of the economy through the beginning of 2009 through important trended economic indicators to provide attendees with an important knowledge base for understanding consumer and shopper behavior today. In addition, attendees will see a preview of the latest evolving shopper trends and the consumer groups driving these trends.
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With budgets strained to the breaking point, consumers have been forced to re-evaluate what they buy and where they shop. Consumer shopping and purchasing behaviors are shifting dramatically every day.
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Experts from IRI will discuss the value of moving beyond traditional high-level data to more granular views of customer behavior to establish breakthrough insights. 
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In this webinar, Thom Blischok explores the most basic behavior changes helping the attendees understand what attitudes are shaping what we believe to be the most fundamental change in shopper segment; a new shopper called the "conservative shopper." The conservative shopper is one who is more concerned about ensuring on-going financial viability for the long term & who buys less, buys more carefully. In many cases, studies what is offered to them before purchasing and carefully manages usage and consumption - as well as carefully selects the items that are essential to them.
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Based on the latest IRI Point of View, this webinar will closely examine the shopping behaviors and saving strategies the Downturn Generation group is adopting during the current economy and which of those strategies will remain, even after an economic recovery.  This session will also outline nine strategies for CPG manufacturers and retailers to take maximum advantage of today’s new opportunities by generating uplift among these shoppers.  Successful manufacturers and retailers must recognize that a significant portion of their shoppers will carry on with their frugal practices well into the future and will rewire their businesses to take advantage of the opportunities downturn thinking generates.
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White Papers & Case Studies


White Papers & Case Studies


Utilizing Granular Shopper Insights to Uncover Revenue Opportunities
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Testing Designs Rapidly and Cost Effectively to Deliver Category and Brand Growth
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When one of the world’s leading consumer packaged goods companies re-launched its flagship hair care line, it had an essential message to convey: that with these latest formulations, women could repair their hair from the inside out for fantastic-looking results.
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One of the world’s leading candy and snack food companies, owners of more than a dozen iconic brands, realized new technologies were available that would enhance its reputation for uncovering and taking advantage of changes in consumers’ tastes
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A leading poultry producer and long term SymphonyIRI client developed new portioning options for their product. The company came to SymphonyIRI seeking a better understanding of how to best bring these items to supermarket shelves.
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