Resources

Learn more about this service that accurately quantifies the effectiveness of an in-store marketing program and identifies opportunities to improve the program with far less cost and risk than a national rollout. See how IRI leverages a wealth of experience in testing and analytics, as well as a high quality data warehouse to ensure accuracy from start to finish.
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Convenience Store Reviews

Read about the standard and reliable source of retail scanner-based information for manufacturers, retailers, and brokers, and gain a comprehensive understanding of the many categories sold within a convenience store in order to make fact-based decisions that lead to profitability and growth.
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Corporate Brand Drivers

Learn about IRI's comprehensive set of analytic solutions that first assesses where the opportunities are, and then prioritizes the key marketing and merchandising opportunities and attributes to increase the value of a retailer’s corporate brands portfolio.
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Costco CRX

Read about this solution that provides selected manufacturers access to Costco’s store-level point-of-sales (POS) data. Learn how to build forecasting models based on historical sales, and maximize your growth by conducting productive sales review discussions with Costco buyers.
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CPGNPlus

Read about this web portal solution that simplifies access to applications targeted to address and resolve your specific business issues.
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Introduction to InfoScan Measures

You'll examine four measure families (distribution, volumetric, pricing and merchandising) and discover how each category provides insight on product performance.
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IRI PlusSuite 2.X

This course introduces PlusSuite application tools, functions and features to new users. Topics covered include launching PlusSuite applications, accessing data sources, using application tools to select data for queries and build reports, and using application features to format and work with existing PlusSuite reports.
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IRI's Consumer Network: Introduction to Panel

What is panel data? How does panel data differ from point of sale data? What questions do panel data answer? These questions and more are answered in this course that explores IRI's Consumer Network and the insight panel data provides for product performance.
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Using InfoScan Measures to Tell the Sales Story

Using the IRI sales equation, you'll discover how to create a top-line analysis for product performance.
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XLeratePlus 1.3

You will learn how XLeratePlus users can leverage existing expertise and benefit from the familiar Microsoft Excel environment.
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Identifying Successful New Product Trends

Experts will share techniques for monitoring interesting new products and for identifying and making innovations applicable across geographic markets. You’ll learn how to expedite the trend identification process and ways to help your company make better strategic product innovation decisions.

Speaker:

Lynn Dornblaser, Mintel

Length: 60 minutes
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Identifying the Changing Shopper in Challenging Economic Conditions

This focuses on six unique segments of the market which are changing the dynamics of the U.S. shopper. Get to know how your categories and brands may be interacting with shoppers who are facing different challenges in today’s uncertain economy.
Podcast

Listen to Podcast View Online

View Webinar Replay

Download PDF
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Insights on Hispanic Consumers

In this presentation you will hear inside information on Hispanic shopping habits; what's in a Hispanic shopping basket, and how it differs from the rest of the population. Learn from IRI consumer insights expert, Staci Covkin, the results from a recent survey entitled "Uncovering Insights on Hispanic Shopping Behavior."

After attending the session, you will be able to identify the brands and benefits that resonate most with Hispanic consumers, incorporate targeted messages into your marketing and brand promotion plans, and convince the increasingly influential Hispanic consumer to purchase your product.

Length: 60 minutes
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IRI Drivers on Demand

In this session you will learn about IRI Drivers on Demand™ - a web-based reporting system from IRI and Marketing Analytics, Inc. (MAI) that explains period-to-period sales fluctuations by combining syndicated sales tracking data with the explanatory power of the IRI Drivers™ modeling platform.

Frequent and ongoing updates ensure you always have current, actionable category sales response data at your fingertips. Model-based explanations of sales trends allow for quick responses to aggressive competitive behavior and give sales and marketing teams the ability to make informed pricing, promotion and marketing decisions immediately.

Length: 60 minutes

Datasheets (alpha order)

Datasheets (alpha order)

Product & Training Demos (alpha order)

Product & Training Demos (alpha order)

Webinar Archives (alpha order)

Webinar Archives (alpha order)

Speaker:

White Papers & Case Studies

White Papers & Case Studies