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Webinars

Thought-Provoking Business Topics

SymphonyIRI Group regularly offers free webinars on a variety of thought-provoking business topics and solutions that help CPG manufacturers and retailers grow their businesses profitably in today’s complex market place. Recordings of the sessions – and supporting materials – are available for download from this site within three business days of the session’s broadcast.

Thought-Provoking Business Topics

SymphonyIRI Group regularly offers free webinars on a variety of thought-provoking business topics and solutions that help CPG manufacturers and retailers grow their businesses profitably in today’s complex market place. Recordings of the sessions – and supporting materials – are available for download from this site within three business days of the session’s broadcast.

This webinar provides insight into consumer response to evolving economic conditions vis-à-vis their mindset during the four predominant CPG trip missions.  
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The second installment of this two-part webinar series demonstrates how retailers and manufacturers can design shopper, marketing, and retail activation strategies around a target group of shoppers.  
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This focuses on six unique segments of the market which are changing the dynamics of the U.S. shopper. Get to know how your categories and brands may be interacting with shoppers who are facing different challenges in today’s uncertain economy.  
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This webinar provides detailed insights into consumer sentiment regarding the evolving economic landscape and personal wealth, as well as attitudes and behaviors that are serving as the safety belt for the duration of the ongoing economic rollercoaster ride. 
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Based on SymphonyIRI Group’s 2011 survey research, this webinar reveals the mindset of CPG shoppers as they plan for this year’s holiday season.
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Based on SymphonyIRI Group’s latest Times & Trends report, this webinar explores current and emerging trends around private label, as well as national brand efforts to protect and grow their position in the CPG marketplace. Much opportunity remains for private label marketers and national brand marketers alike. But, success will be achieved by those who are thinking outside the box.
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In this webinar, SymphonyIRI’s experienced analytics team will share cutting edge insights and best practices from their extensive experience across 100+ pricing projects. You will walk away with tools to assess your organization’s pricing capabilities and gain new ideas around increasing pricing effectiveness.
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Beverage Industry’s New Product Development Webinar draws on some of the industry’s most well-versed experts in new beverage development to uncover fresh, current and insightful information on launching a new beverage. This session features SymphonyIRI’s Larry Levin, Executive Vice President/General Manager of Consumer Insights.
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This webinar provides insights into loyalty trends and drivers of those trends, detailing key opportunities still on the table. The task of establishing and maintaining brand loyalty has become even more arduous in light of economic challenges and increasing costs of doing business, but true loyalty which delivers against the bottom line is still there to be won for resolute marketers in tune with shoppers’ needs.
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This webinar explores the significant impact consumers’ ongoing quest for affordability has on CPG channel trends. Consumers’ cross-channel quest for affordability clearly underscores the mindset of today’s CPG shopper, in which they are living with less and making purchases deliberately and cautiously. Today’s successful retailers and manufacturers must continue to serve their niche, while simultaneously reaching outside the box to find new ways of addressing consumers.
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January 2012

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