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Webinars
Webinars
Thought-Provoking Business Topics
SymphonyIRI Group regularly offers free webinars on a variety of thought-provoking business topics and solutions that help CPG manufacturers and retailers grow their businesses profitably in today’s complex market place. Recordings of the sessions – and supporting materials – are available for download from this site within three business days of the session’s broadcast.
Thought-Provoking Business Topics
SymphonyIRI Group regularly offers free webinars on a variety of thought-provoking business topics and solutions that help CPG manufacturers and retailers grow their businesses profitably in today’s complex market place. Recordings of the sessions – and supporting materials – are available for download from this site within three business days of the session’s broadcast.
4/17/2012
2011 New Product Pacesetters
This webinar reveals the most successful CPG product launches of 2011 and provides insights into the secrets of their success.
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4/10/2012
State Of The Snack Industry
Originally featured at
SNAXPO 2012
, this presentation investigates snack food industry performance in 2011 and presents the latest industry trends, up-to-date snack food sales data, and consumer insights for major snack food categories.
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View Webinar Replay
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3/8/2012
Times & Trends: CPG 2011 Year in Review
This webinar explores economic, channel, department and category performance throughout the past year. Intended to help CPG marketers understand market opportunities and risks by benchmarking performance versus the industry, this analysis will poise you to act with confidence and agility in 2012 and beyond.
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2/16/2012
Times & Trends: Merchandising Trends
This webinar explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers' rapidly changing definition of value. Consumers' focus on maximizing the return on their CPG investment provides significant opportunity for CPG marketers. Effective merchandising will go a long way to helping marketers capitalize on that opportunity.
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2/7/2012
Understanding And Engaging The Digital Shopper
Based on findings from SymphonyIRI's DigitaLink Segmentation Study, this webinar introduces five unique segments of the market that exhibit different attitudes about and usage of digital devices and media.
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12/15/2011
The CPG Basket: Fostering Growth in a Time of Conservation
This webinar provides insight into consumer response to evolving economic conditions vis-à-vis their mindset during the four predominant CPG trip missions.
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12/6/2011
Activating your Shopper in Challenging Economic Conditions
The second installment of this two-part webinar series demonstrates how retailers and manufacturers can design shopper, marketing, and retail activation strategies around a target group of shoppers.
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12/1/2011
Identifying the Changing Shopper in Challenging Economic Conditions
This focuses on six unique segments of the market which are changing the dynamics of the U.S. shopper. Get to know how your categories and brands may be interacting with shoppers who are facing different challenges in today’s uncertain economy.
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11/17/2011
Times & Trends Special Report: The Downturn Shopper
This webinar provides detailed insights into consumer sentiment regarding the evolving economic landscape and personal wealth, as well as attitudes and behaviors that are serving as the safety belt for the duration of the ongoing economic rollercoaster ride.
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10/20/2011
Holiday Shopping 2011
Based on SymphonyIRI Group’s 2011 survey research, this webinar reveals the mindset of CPG shoppers as they plan for this year’s holiday season.
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2011 New Product Pacesetters
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State Of The Snack Industry
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Understanding And Engaging The Digital Shopper
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