Times & Trends: Price, Promotion, and Merchandising Webinar

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TIMES & TRENDS: PRICE, PROMOTION & MERCHANDISING
The Reinvention of CPG Marketing

Although there are signs that the economy is improving, the recession is not over and consumers remain firmly entrenched in savings mode. Through the turmoil, CPG prices have remained top of mind. Although commodity and fuel prices have subsided, CPG prices remain well above historic norms. Consumers are looking for price relief, and CPG marketers are looking for ways to honor this demand.

How have changing consumer rituals impacted CPG marketing strategies? How can you help consumers achieve their saving goals while simultaneously striving toward corporate and partner goals?

Based on the latest Times & Trends report, this webinar provides insights into current and emerging CPG marketing trends being employed by an industry seeking to adapt to a new world of CPG shopping. Find out how you should re-evaluate pricing, promotional, and merchandising strategies in light of changing consumer shopping rituals. This year will be an exciting one for CPG marketers and this webinar will help manufacturers and retailers maximize opportunity within the new, emerging retail environment.

SEE how consumers are balancing the need for low prices against a range of other product selection criteria.
ACT with marketing programs designed to address shoppers’ broad and changing consideration set.
WIN loyalty long after the recession has passed by effectively serving consumers today.

Host: Susan Viamari, Editor of Times & Trends, IRI

Duration: 60 Minutes