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Thought-Provoking Business Topics

SymphonyIRI Group regularly offers free webinars on a variety of thought-provoking business topics and solutions that help CPG manufacturers and retailers grow their businesses profitably in today’s complex market place. Recordings of the sessions – and supporting materials – are available for download from this site within three business days of the session’s broadcast.

Thought-Provoking Business Topics

SymphonyIRI Group regularly offers free webinars on a variety of thought-provoking business topics and solutions that help CPG manufacturers and retailers grow their businesses profitably in today’s complex market place. Recordings of the sessions – and supporting materials – are available for download from this site within three business days of the session’s broadcast.

Based on SymphonyIRI Group’s latest healthcare research, this webinar will explore influencers and implications of key trends in OTC, as well as purchase and consumption patterns around medications used to treat common ailments and conditions.
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Based on SymphonyIRI Group’s latest Times & Trends report, this webinar will reveal the expectations consumers have set for the packaged goods industry and the criteria by which they measure CPG performance.
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Based on SymphonyIRI Group’s latest survey research, this webinar will reveal the mindset of CPG shoppers as they plan for this year’s holiday season.
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Based on the leading-edge “2010 Lower-Income Shopper Report,” this webinar reviews topline results of a cross-demographic, cross-channel, and cross-category analysis with meaningful implications and recommended action steps for those serious about building loyalty with these shoppers. 
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Based on the latest Times & Trends report, this webinar will provide insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments.
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In this webinar, Thom Blischok will give his perspective on the current mindset of the American shopper relative to the confectionery and snacks landscape and how manufacturers and retailers can tap into these attitudes to give the consumer exactly what they are looking for.
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Now more than ever, shoppers are looking for health and wellness solutions which meet their needs to both maintain an overall shopping budget and keep feeling healthy.
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Based on the latest Times & Trends report, this webinar will show you how to optimally leverage a full complement of analytical resources to develop next generation strategy and execution that will align decisions around shopper needs, increase share of spend, and build incremental lifetime profitability. Key to this process is collaboration among manufacturers and retailers, as coordinated touch points throughout the purchase process can accelerate the shoppers’ purchase decision, contributing to building of brand and retailer loyalty. Savvy CPG and retail innovators have put the recession behind them. Learn how you can move past it too by seeking out new opportunities to satisfy shopper needs and build loyalty.
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In this webinar, Thom Blischok will give his perspective on the current mindset of the American shopper relative to the beauty, health and wellness landscape.  There is currently an enormous market opportunity to redefine health and beauty care (HBC) as it stands today, but successfully executing this requires a thorough understanding of the habits, decision drivers, and viewpoints of HBC shoppers.  Thom will review key criteria in connecting to the needs of these shoppers as well as how they view affordability in the HBC space.  This webinar will also feature a special section on childhood obesity and the tradeoffs that consumers are making to develop healthy lifestyles for kids.
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This year, SymphonyIRI Group’s New Product Pacesetters analysis of the most successful new products of 2009 will be viewed through the lens of shopper research. This longitudinal shopper perspective will identify the benefits of new products that shoppers were willing to risk their limited dollars on in the past year. Equally important is understanding which of these attributes are likely to continue to drive growth in the year to come. Webinar attendees will know what worked in 2009 and why, and what they can expect from shoppers in 2010. 
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January 2012

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