Title: Branding the Beauty Shopper
Description: IRI’s most recent investigation into the minds and habits of American
beauty care shoppers reveals a highly complex market impacted by
multiple trends simultaneously. While there are select uplifts in the
market, with small pockets of recovery, there are still large groups of
individuals experiencing economic turmoil, unemployment and a severe
decrease in savings. Because these are the most personal of CPG
products, there is an overlay of emotion that shapes the definition of
value.
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