Feature Articles - SymphonyIRI Group

SymphonyIRI Group Executive Insights

12/15/2007
New Product Ideas and Advertising Campaigns to be Consumer-Generated

New product ideas and advertising campaigns will be increasingly developed through direct dialogue with consumers/customers. In some cases, they will be developed directly by the customers.
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2/11/2006
New Avenue For Growth

Shopping Trip Missions

IRI has concluded that trip missions have a dramatic impact on where consumers shop and what they buy. Trip mission insights can empower retailers to create the assortment, placement and promotion plans that drive growth through increased share of specific trip missions or basket growth within specific trip types.
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