White Papers - SymphonyIRI Group

Real-World Examples of SymphonyIRI Group Solutions

5/2/2012
Brewing Up Sales of Fair Trade Coffee with Social Marketing

Green Mountain Coffee Customer Success Story
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3/21/2012
Navigating Pricing Turbulence

Market dynamics are driving CPG manufacturers to take a more strategic approach to pricing

SymphonyIRI’s experienced analytics team shares cutting edge insights and best practices from their extensive experience across 100+ pricing projects in this White Paper. Read on to gain the tools to assess your organization’s pricing capabilities and new ideas around increasing pricing effectiveness.
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1/25/2012
Targeted Digital Strategy Delivers Strong, Measurable Results

SymphonyIRI’s analysis of the purchase-based targeting strategy revealed a direct link between digital advertising spend and sales.
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10/31/2011
SymphonyIRI Helps Poultry Producer Hatch Plan to Roost on More Supermarket Shelves

A leading poultry producer and long term SymphonyIRI client developed new portioning options for their product. The company came to SymphonyIRI seeking a better understanding of how to best bring these items to supermarket shelves.
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10/19/2011
Defending Shelf Space and Creating Winning Scenarios

SymphonyIRI’s client, an OTC pharmaceutical manufacturer, sought to explore if discontinuation of the private label option at the drugstore chain would affect sales of the brand name drug.
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White Papers & Case Studies

Real-World Examples of SymphonyIRI Group Solutions

Real-World Examples of SymphonyIRI Group Solutions