White Papers - SymphonyIRI Group

Real-World Examples of SymphonyIRI Group Solutions

1/25/2012
Targeted Digital Strategy Delivers Strong, Measurable Results

SymphonyIRI’s analysis of the purchase-based targeting strategy revealed a direct link between digital advertising spend and sales.
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10/31/2011
SymphonyIRI Helps Poultry Producer Hatch Plan to Roost on More Supermarket Shelves

A leading poultry producer and long term SymphonyIRI client developed new portioning options for their product. The company came to SymphonyIRI seeking a better understanding of how to best bring these items to supermarket shelves.
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10/19/2011
Defending Shelf Space and Creating Winning Scenarios

SymphonyIRI’s client, an OTC pharmaceutical manufacturer, sought to explore if discontinuation of the private label option at the drugstore chain would affect sales of the brand name drug.
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9/14/2011
Sales Shine with Social Marketing

When one of the world’s leading consumer packaged goods companies re-launched its flagship hair care line, it had an essential message to convey: that with these latest formulations, women could repair their hair from the inside out for fantastic-looking results.
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8/3/2011
Maximizing DSD Efficiencies

Brand Leader Leverages Deeper Insights to Better Serve Retailers and Shoppers
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White Papers & Case Studies

Real-World Examples of SymphonyIRI Group Solutions

Real-World Examples of SymphonyIRI Group Solutions