Wisconsin Test Market Provides Insights into the Needs and Wants of Today’s Savvy Consumers
Information Resources Inc. (IRI) announced today that Eau Claire, Wis. is celebrating its 25th anniversary as an IRI BehaviorScan® and Shoppers’ Hotline market with a reception at Fischers’ on the Green, located at 2333 Hillcrest Parkway in Altoona, Wis., on Oct. 12 from 11 a.m. to 1:30 p.m.
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