This Point of View reveals a new era of Shopper Relationship Management
(SRM) in which speed is the differentiator that tips the odds in your
favor before you even sit down at the table. Without speed you are
left at the mercy of all the same factors affecting your competitors,
but getting granular data well ahead of everyone else is the equivalent
of seeing everybody else’s cards at the poker table. To truly stay a
step ahead of shoppers and the competition, marketers can leverage the
ability to understand what shoppers will do in scenarios they
themselves have not yet encountered, making your marketing efforts more
fact-based and faster-to-market.
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