Are Consumers Buying It? A Look at Innovation versus Commercial Success
IRI new products expert Valerie Walker suggests starting with a study of past successes and leveraging experiences from other food and beverage categories as a great approach to bring “what works” to new products. In her presentation, “Are Consumers Buying It? Innovation vs. Commercial Success in Prepared Foods,” Walker will review new brands in various food and beverage categories and identify those that have achieved launch-year success.
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