Plan for the “Unplanned” with Knowledge from Hurricane Katrina
As individuals, manufacturers and retailers begin their preparation for another hurricane season, learning from last year’s horrific events can help drive more effective planning efforts. To that end, Information Resources, Inc. (IRI), the leading global provider of enterprise market solutions for the consumer packaged goods (CPG), retail and healthcare industries, releases insights from an extensive analysis of CPG product demand before and after the 2005 Gulf Coast hurricanes, which is summarized in a four-part Times & Trends series.
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