Insights
5/22/2008

Ground-Breaking Study from IRI Uncovers Emerging Health Product Trends in Response to Childhood Obes

IRI Continues to Transform Retailer Relationships with First-to-Market Healthy Kids Report
Information Resources, Inc. has analyzed this issue closely and is offering a new study, “Healthy Kids Report: Understanding the Role of Better-for-You Products in Kid-Driven Food and Beverage Categories,” which uncovers emerging health trends for kid-driven food and beverage categories and assesses the performance and future impact of better-for-you products.

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