Insights
5/22/2008

IRI Announces Annual New Product Pacesetters

Leading New CPG Products Raise the Bar on Taste, Nutrition, Convenience and Product Performance
 Information Resources, Inc. (IRI) announced today the “Top 10 New Product Pacesetters,” a highly-anticipated ranking of the most successful new consumer packaged goods brands that is now in its eleventh year. The rankings include the 2005 pacesetters, which are the top new brands launched between February 2004 and January 2005.

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