First Advertising Research Service to Link Consumer DVR Viewing Patterns to Purchase Decisions
TiVo Inc. (NASDAQ: TIVO) and Information Resources, Inc. (IRI), today launched the IRI TiVo Consumer Insights Suite™, comprised of two new services, providing advertisers and brand marketers with the ability to fully understand the impact digital video recorder (DVR) technology has on consumer viewing patterns and subsequent product sales, as well as the ability to quantify the effectiveness of specific advertising campaigns and brand recognition programs in TiVo® DVR households.
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