Consumer-Friendly Tool to Help Increase Unilever’s Brand Awareness, New Product Success and Advance Online Consumer Service Capabilities
Information Resources, Inc. (IRI) today announced that Unilever will leverage IRI expertise in new product launch optimization by adding to its various brand web sites in the United States the unique IRI Product Locator™, a web-based tool that helps consumers easily identify stores in their local area that carry a desired Unilever product.
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