Along with Speed and Ease, Consumers Now Demanding Nutrition, Customization, Portability and
With America’s fast-paced culture, convenience has reigned supreme as a primary benefit guiding U.S. consumers’ purchasing decisions. However, a study released today by Information Resources, Inc. (IRI) shows that while the market for convenience products remains strong, consumers are now demanding a more robust convenience-based product.
Register now and read the rest of this article.
Registered users have access to all online content including SymphonyIRI Group publications, white papers, podcasts, and more.
Click here to register
today and get immediate access.
Already registered?
Log In Now
|