Insights
5/22/2008

Dr. Oetker U.K. Selects IRI to Provide Accurate, Impactful and Relevant Market Insights

Information Resources, Inc. (IRI), the leading global provider of enterprise market solutions for the consumer-packaged goods, retail and healthcare industries, today announced that Dr. Oetker U.K., a division of the Bielefeld, Germany-based company that has produced high-quality foods since 1891, has selected IRI as its preferred provider of marketplace information, business insights and access solutions.

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