IRI Study Reveals Sustained Demand for Consumer Packaged Goods Products, Despite Potentially Strained Budgets
With gasoline costs soaring and projected to only rise higher following the damage caused by hurricanes Katrina and Rita, the average U.S. consumer is now being forced to reallocate their spending and reconsider their purchasing decisions. Information Resources, Inc. (IRI), today revealed that the CPG industry as a whole actually grew during the first major price threshold barrier of +$2.00 per gallon.
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