IRI Analyzes Echo Boomer Purchase Behavior and Pinpoints Changes in Shopping Patterns
As the majority of the 78 million Baby Boomers transition into new roles as “empty nesters,” the successive 75 million Echo Boomer generation (now age 10-27) is poised to become the consumer packaged goods (CPG) industry’s next great growth wave according to research from Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions for the CPG, Retail, and Healthcare industries.
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