New In-store Solutions Group to Deliver Complete View of Retail Conditions for the CPG industry
As part of its ongoing focus to expand its retail execution and in-store insights capabilities, IRI has acquired the outstanding ownership of Mosaic InfoForce, L.P. (MIF). MIF is a principal supplier of in-store audits, measuring perimeter merchandising, display, shelf, and front-end store conditions across all classes of trade. MIF, a joint venture between IRI and the Mosaic Group, Inc., is a leading provider of in-store data collection and retail audit services, which collects information on in-store conditions and provides solutions to manufacturer challenges.
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