New Total Scan-based C-Store Service Significantly Improves Data Quality and Retail Execution Capabilities
With over 138,000 retail stores primarily operated by single store owners with limited or no point-of-sale (POS) scanning capabilities, today’s convenience channel remains a challenging sector to effectively track. Recognizing the need for deeper business insights and improved information quality over audit-based services, Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions for the CPG, Retail, and healthcare industries and eRevolution, a premier provider of POS scanning technology for individual and multi-chain store operators, today announced a strategic relationship to provide a next generation scan-based sales tracking service for the convenience store channel.
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