Unique In-Store Shopper Research Uncovers How Consumers’ Shopping Expertise Impacts Category Sales; Provides Unique Opportunity to Convert Browsers to
Expanding the depth and breadth of its Shopper Insights offerings to deliver deeper understanding on consumers who shop at multiple retail outlets for specific categories and brands, Information Resources, Inc. (IRI) today announced IRI ShopperLink™. Based on unique in-store shopper research capabilities and a proven research methodology, the new ShopperLink™ service provides the deeper understanding of specific consumer shopping behaviors required by CPG manufacturers and retailers to more effectively reach their consumers and improve performance.
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