IRI introduces next generation solutions enabling companies to utilize insight into consumer characteristics and behavior to drive customer-facing bus
IRI’s new business discipline called Consumer-driven Enterprise Management™ made its debut this week at the Reinventing CPG and Retail Summit held here in Miami Beach. Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions for the CPG, Retail, and Healthcare industries, today announced the first applications for Consumer-driven Enterprise Management, the first in a series of breakthrough solutions that enable CPG manufacturers and retail companies to use comprehensive knowledge about consumers and their buying patterns to drive business decisions.
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