Insights
5/23/2008

Retailers Must Adopt New Approaches Focused on Prescription Drug Buyers to Build Whole Store Sales

New GMDC Study, Researched and Authored by Information Resources, Inc. and WSL Strategic Retail, Presents Breakthrough Methodology to Effectively Prom
Only 56% of shoppers who fill a prescription actually buy something else in the store on the same visit, presenting major opportunities for retailers, wholesalers and manufacturers alike to better connect with their customers and increase total stores sales according to Leveraging the Connection of Pharmacy and the Whole Store, a new study released by the General Merchandise Distributors Council Educational Foundation.

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