IRI Named Exclusive Supplier of Syndicated Marketplace Information, Consumer Panel, and Analytics for Deeper Consumer and Retailer Insights
Information Resources, Inc., the leading provider of content, analytic services and Business Performance Management (BPM) solutions to the consumer packaged goods (CPG), retail, and healthcare industries, today announced that IRI and Ocean Spray, the nation's number-one brand of canned and bottled juice drinks, have renewed their longstanding business relationship and expanded its scope to include IRI’s Consumer Network™ Household Panel Service.
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