In the quest to understand and predict consumer spending patterns, many CPG marketers may be missing a powerful influencing factor – the economy. Consumer purchase decisions are clearly impacted by a broad range of factors – many within marketers’ control, but the economy provides an underlying current that wields strong directional influence.
This report summarizes results from an extensive analysis of the link between U.S. economic health and CPG/healthcare industry sales and highlights implications for CPG marketers.
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