The intensity of this year’s Hurricane season illustrates the dire need for effective disaster planning by consumers and government, as well as retailers and manufacturers.
This second report focuses on purchase behavior during the week following the hurricane (August 29 – September 4) within key Gulf Coast markets (New Orleans, La./Mobile, Ala.; Birmingham/Montgomery, Ala; and Mississippi) as well as surrounding regions, in which thousands of Gulf Coast refugees are now residing.
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