After a decade of sizable consumer spending shifts from the grocery channel to supercenters and other CPG channels, channel migration is slowing. As supercenter markets become increasingly saturated, and grocery retailers’ transformation plans gain traction, grocers are successfully maintaining both share of spending and trips. CPG manufacturers will need to reassess distribution and merchandising strategies, while retailers will be required to evaluate competitive strategies to drive growth as the new “industry order” evolves.
This session highlights emerging channel migration trends across departments, categories and consumer segments and identifies opportunities for CPG manufacturers and retailers to protect and grow their business as consumer shopping patterns shift in a new direction.
Length: 60 minutes
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