In this session you will learn about IRI Drivers on Demand™ - a
web-based reporting system from IRI and Marketing Analytics, Inc. (MAI)
that explains period-to-period sales fluctuations by combining
syndicated sales tracking data with the explanatory power of the IRI
Drivers™ modeling platform.
Frequent and ongoing updates ensure you always have current,
actionable category sales response data at your fingertips. Model-based
explanations of sales trends allow for quick responses to aggressive
competitive behavior and give sales and marketing teams the ability to
make informed pricing, promotion and marketing decisions immediately.
Length: 60 minutes