Solutions Help Retailers and Manufacturers Innovate and Measure New Product Performance to Dramatically Increase Success Rates
Recognizing that delivering successful new products that meet the evolving needs of today’s changing consumers is both a challenge and an opportunity for consumer packaged goods (CPG) marketers, IRI, the world’s leading global provider of consumer, shopper, and retail market intelligence and insights for the CPG, retail and healthcare industries, today unveiled its “Product Innovation and Launch” solution suite, which contains solutions that support each stage of the product development lifecycle. The announcement was made at “Summit 2007 – Changing the Game” being held this week at the Wynn Las Vegas.
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