Insights
5/22/2008

IRI Study Reveals Breakthrough Process for Capitalizing on Health and Wellness Economic Opportunity

Best-in-Class Retailers and Manufacturers Have Major Sales Opportunities through Converting Pharmacy Shoppers into Total Store Shoppers
According to a new IRI study, "The IRI Healthcare Report: Leveraging Healthcare as a New Platform for Total Store Growth," best-in-class retailers and manufacturers have major opportunities to collaborate in developing ailment-specific health and wellness initiatives that leverage rapid pharmacy growth and convert pharmacy shoppers into total store shoppers.

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