Insights
1/14/2009

Transforming Economy Enters Third Phase: “The Lasting Reality,” As Shoppers Seek "Affordable Solutions," According to New IRI Study

Prices Dropping Slightly and Consumers Cautiously Backing Off Most Extreme Belt-tightening Strategies, but Shoppers Remain Wary
The U.S. economy has entered the third stage of its unprecedented transformation and will be characterized by shoppers permanently changing several of their most important rituals involved in the consumer packaged goods (CPG) products they select, purchase and use.

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