John Deputato Shares Strategies on How Mass Beauty Manufacturers Can Rewire Their Approach and Adapt to Changing Shopper
IRI’s beauty expert, John Deputato, believes there are still windows of opportunities in these challenging times. In his keynote presentation, “Rewiring Your Go-to-Market Strategy for the Changing Shopper,” Deputato will share four strategies that mass beauty manufacturers can leverage to find success in 2009 and meet shoppers’ ever-changing needs. In addition, Deputato will report 2008 holiday fragrance results.
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