Presentation Provides Overview of Beer Category Trends
The higher cost of ingredients and packaging, price to consumer increases, low consumer confidence and a down economy are just a few of the challenges that the beer industry faced in 2008. So, how did the beer category and the craft segment, in particular, perform from a sales perspective last year? To help provide insights, IRI beverage alcohol expert, Dan Wandel, will be presenting, "2008 IRI Beer Category Overview and Craft Segment Review," during the Brewers Association Power Hour interactive teleconference.
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