New IRI Shopper Marketing Suite™ and IRI Loyalty Advantage™ Capabilities Provide Integrated Consumer Segmentation Framework for Shopper-Centric Business Decision Making, Enhanced Collaboration and Improved Performance
To help retailers uncover these critical insights, Information
Resources, Inc. (IRI) today expanded its growth agenda of creating
enhanced shopper marketing capabilities with the unveiling of the IRI Shopper Marketing Suite™ and IRI Loyalty Advantage™ solutions and supporting services.
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