Staci Covkin to Discuss Consumer-Centric, In-Store Marketing Initiatives
Retailers are taking a renewed, holistic focus on the shopper to drive
successful in-store marketing initiatives. These initiatives demand
integrative, cohesive programs that can link consumer behavioral and
attitudinal data with visual technology to simulate actual shopper
behavior. As part of the ARF Shopper Insights Forum, industry expert
Staci Covkin will present “IRI Virtual Shopping: A New View Into Your Target Shoppers.”
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