Insights
10/14/2009

IRI’s Thom Blischok Provides Outlook on Next Generation Shopper Engineering Strategies to European Retailers at Brand Loyalty Congress

Today’s retailers need to take advantage of the wealth of insights and data they have at their disposal in order to get up close and personal with their customers, develop successful in-store strategies and inspire long-term shopper loyalty. In his keynote presentation, “Getting the Most From Your Data: Analyzing Loyalty,” Thom Blischok, an industry thought leader in the CPG retail and manufacturing industry, will share in-depth next generation shopper engineering strategies to help retailers maximize their customer data and build solid loyalty relationships with their most important shoppers.

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