Insights
11/30/2009

IRI Report Reveals Better-for-You CPG Products Spawn Growth in Recessionary Times

Even Though Road to Healthy Living Remains Bumpy for Most Americans, IRI Finds Significant Upward Potential for Healthier CPG Solutions
The latest IRI Times & Trends Report, "Health & Wellness: Redefining Healthy Living," takes a new look at product development, marketing and merchandising tactics that will increase penetration of better-for-you food, beverage and beauty care products across households of all incomes and other demographics.

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