Insights
12/1/2009

IRI’s New Digital Media Solutions Suite Enables CPG and Retail Marketers to Identify and Reach High Potential Consumers and Shoppers Online and Drive Enhanced ROI

IRI partners with online advertising networks and research providers to create new digital media platforms; Enables more efficient and effective “direct-to-consumer” marketing programs online
Information Resources, Inc. (IRI) is continuing its efforts to expand its Consumer and Shopper Insights platforms through the launch of a series of new, innovative digital media solutions.

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