Opportunities Emerge as Attitudes Diverge within Beauty Segments and Channel Migration versus Brand Migration Occurs
More than 90 percent of surveyed shoppers
cite brand familiarity as the most important influencer when purchasing
beauty products, far surpassing the 73 percent consumer packaged goods
(CPG) benchmark, according to new research from the "Beauty Shopper
Report," released today by Information Resources, Inc. (IRI).
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