ConsumerVoice - SymphonyIRI Group

ConsumerVoice

SymphonyIRI Group is offering consumer and shopper solutions customized to your insight needs, both in terms of the samples that are recruited and the information that is collected. This offering moves beyond the limitations of today’s consumer research by providing both continuous and point-in-time consumer and shopper insights all through an integrated and cohesive analytic platform. SymphonyIRI Group is migrating its current panel management system to an on-line Customer Relationship Marketing (CRM) platform. This CRM platform enables a more efficient approach to recruitment, especially for specific demographic segments of the population. It also can be equipped with more relevant incentives to maximize retention and program appeal. Most importantly, it provides a foundation for launching consumer and shopper solutions that integrate our core consumer panel with large online access panels, retailer loyalty databases, or a client’s own CRM database. This significantly enhances the ability to provide deeper and broader insights into issues around consumer attitudes and usage behavior to drive marketing and sales programs.

See

Quickly find out how your actual target consumer and shopper groups are reacting to your marketing initiatives through both their attitudes and behaviors

Act

Track behaviors over time and execute point-in-time research on the success of key initiatives with ease

Win

Achieve higher ROI on marketing spend by quickly moving from insights to execution of strategic programs directed at key consumer and shopper targets

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PRODUCT AT A GLANCE

DataSheets

ConsumerVoice

Summary
ConsumerVoice moves beyond the limitations of today’s consumer research by providing both continuous and point-in-time consumer and shopper insights all through an integrated and cohesive analytic platform.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

Capitalizes on SymphonyIRI Group’s vast experience with managing behavioral longitudinal panels
Leverages SymphonyIRI Group’s infrastructure of a full UPC dictionary and all outlet purchasing to streamline special online purchase diaries and other behavior collection designs
Executes all research among your “actual” target consumers/shoppers with an integrated view
Provides point-in-time research available 24/7 with rapid turnaround
Utilizes engaging and relevant experiences to maximize respondent compliance
Creates new consumer segmentation and targeting tools for improved identification of strategic consumer targets including the integration of prior studies with those currently being fielded
Improves spending efficiency through common definitions of consumer target groups across various marketing and research programs
Achieves higher ROI on marketing spend by moving from insights to execution of direct marketing programs among key targets

You should consider this product if you are in:

Brand Management
Consumer Insights
Product Development