Consumer Network

The SymphonyIRI Consumer Network™ is a continuous household purchasing consumer panel that provides an understanding of actual consumer and shopping behaviors, so that sales and marketing professionals can continually adjust strategies to focus on the consumer dynamics that drive brand and category performance. SymphonyIRI receives its household purchasing data from the National Consumer Panel (NCP), which is an operational joint venture equally owned by SymphonyIRI and Nielsen. Households are recruited to the NCP and are incented to record all of their UPC-based purchases, regardless of where purchased, with a handheld in-home scanning device.

TAKE THE NEXT STEP

Have a question or need more information about this product? Fill out the form below and a SymphonyIRI Group representative will contact you as soon as possible.

I am a:
How canwe Help:
First Name*	Last Name*
Job Title	Company Name
Email*	Phone Number*
Tell us more Tell us more about your question or need.
* Required Field

PRODUCT AT A GLANCE

DataSheets

Consumer Network

Summary
The SymphonyIRI Consumer Network™ is a continuous household purchasing consumer panel that provides an understanding of actual consumer and shopping behaviors, so that sales and marketing professionals can continually adjust strategies to focus on the consumer dynamics that drive brand and category performance.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

Get a clearer picture of how your consumers are behaving
Utilize the best methodology and most comprehensive analyses to make empowered business decisions that are based on real time market data and trends
Give your brands the best marketing support possible by knowing which consumers to focus on and how to reach them most effectively

You should consider this product if you are in:

Brand Management
Market Research
Sales Management

More Information:

Explore Another Product