|
|
|
|
|
WHAT IRI CUSTOMERS ARE SAYING
"We have been extremely impressed with the value that SymphonyIRI Group has brought to the table over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. SymphonyIRI Group’s spot-on retail market information and unique shopper insights capabilities have been a true difference-maker for us, and we’re excited to move into new areas of expert information development with them as part of our renewed contract."
Peter Abate
Vice President of Sales and Administration
E. & J. Gallo Winery
|
|
Matched Market Testing
|
Matched Market Testing is a service that evaluates market-wide programs, including increased or decreased advertising of TV, radio, outdoor or print vehicles, new coupon strategy, or the incrementality of a new line extension. Unlike informal roll and read tests which are only half as accurate, SymphonyIRI Group offers statistical methods of selecting and analyzing test and control markets in order to ensure projectable results. Low risk and relatively low cost execution allows you to assess the value of a costly national expansion. In addition, Matched Market Testing leverages a history of 25 years of in-market testing experience across over 1,500 tests.
|
See
|
|
Uncover and quantify opportunities for profitable revenue growth available from marketwide advertising and marketing programs
|
Act
|
|
Utilize in-market test results to make informed decisions regarding marketing budget allocation
|
Win
|
Leverage strategies proven in test markets to increase consumer awareness, affect purchase behavior and drive incremental sales at a regional or national level
|
| TAKE THE NEXT STEP |
|
|
|
 |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|