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WHAT IRI CUSTOMERS ARE SAYING
"SymphonyIRI Group has been a valued partner to Food Lion for more than 15 years, and we rely on their information and innovative retail merchandising and collaboration solutions to better drive our business. The information and business applications provided by SymphonyIRI Group are critical to our continued success and competitive edge, and we look forward to continuing our mutually beneficial partnership."
Food Lion
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RxPulse Net
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RxPulse Net is a web-based reporting tool that empowers manufacturers and retailers to better leverage the pharmacy to drive incremental shopping occasions, market basket share, and loyalty among current and potential consumers. Unlike any other tracking tool, RxPulse Net offers a competitive view of the prescription marketplace at the retail level. With RxPulse Net, you now have the ability to track prescription purchases at a specific retail banner and leverage the pharmacy customer with whole store purchase behavior. Targeted marketing programs leveraging this information have a proven impact on total store sales and customer loyalty.
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See
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The value of both consumers who use prescriptions and those without a prescription need, and how to increase that value
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Act
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Target critical groups of customers based on identified behaviors, medical needs and demographics
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Win
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Connect pharmacy purchases to the entire store to drive revenue growth
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| TAKE THE NEXT STEP |
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